Project Summary

I undertook the challenging task of rebranding the Lansing Area Veterans Coalition, a non-profit dedicated to supporting veterans in our community. In order to capture the essence of their mission, I carefully crafted a new visual identity that resonates with their core values. Through extensive research and collaboration with the organization, I developed a modern and impactful logo that symbolizes unity, strength, and support. The rebranding efforts aimed to enhance the Coalition's visibility, credibility, and ultimately, their ability to make a meaningful difference in the lives of veterans in the Lansing area.

Lansing Area Veteran Coalition Branding

Scope:

  • Brand Identity

  • Visual Assets

  • User Interface (UI)

  • Marketing Collateral

Brand Identity: In redefining the brand identity for the Lansing Area Veterans Coalition, it was imperative to create a design that exuded patriotism and celebrated the invaluable contributions of veterans. The visual elements needed to evoke a deep sense of national pride and respect for those who have served. Attention to detail was paramount, ensuring that every aspect of the design radiated reverence for veterans, thereby reinforcing the Coalition's mission and commitment to honoring their service.

Visual Assets: proposed logos

Interface Design: Landing page and Facebook mock-up

Marketing Collateral: Brochure design

All Sober Sign Up Page

All Sober Treatment Finder

Brighter Vision Web Solutions

Photography