EmpowerHER Brand guidelines

Project Summary

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Typeface: I selected Lora as the ideal font for the client seeking a feminine ambience in her business branding. Lora's refined yet approachable demeanor perfectly aligns with the client's vision, lending a distinctly feminine touch to her brand's identity.

Color Palette: Through a careful selection process, I combined playful pops of pink with a base of vintage-inspired gold and beige, striking the perfect balance between feminine charm, lively energy and a nostalgic twist.

Logo Design: The client really wanted butterfly imagery to be displayed as a metaphor for women’s empowerment.

Scope:

  • Brand Identity

  • Visual Assets

  • User Interface (UI)

  • Marketing Collateral

All Sober Sign Up Page

Photography

Brighter Vision Web Solutions

All Sober Treatment Finder